Digital strategy for established businesses
Your value is already there.
Let’s make it visible.
I help you turn experience, reputation and ideas into a clear, distinctive digital strategy you can put into practice.
The answer is not to post more
You have a strong reputation offline.
Online, it doesn’t show.
You have experience, clients and a business that works. Yet when someone looks you up online, they don’t see the same expertise they would recognise in person.
You don’t need another content calendar. You need to clarify what to say, who to say it to, why it matters and how to keep it going.
Symptoms before solutions
First, let’s find where your value gets lost.
01 Your communication doesn’t reflect the quality of your business.
02 Each channel tells a different story about you.
03 You create content without a shared direction.
04 AI speeds up the work but doesn’t make the decisions clearer.
The strategic programme
Strategy first.
Everything else follows.
A programme to understand your business, set priorities and build a direction that outlasts the algorithm of the month.
01
Diagnosis
We start with your business, how it is perceived, the obstacles and the real opportunities.
02
Positioning
We clarify your audience, what sets you apart, your message and the evidence behind it.
03
System
We choose channels, content and tools around your priorities, not passing trends.
04
Direction
You receive a clear, practical roadmap your team can use.
Two ways to work together
Strategy to make decisions.
Training to work independently.
For business owners and teams
Strategic consulting
A thorough look at your business and a plan that connects positioning, messaging, channels, content and AI.
For companies and associations
Training
Practical workshops and programmes to use social media and AI with greater skill, structure and confidence.
Mariachiara Zanin
Strategic thinking, practical experience and little patience for generic formulas.
I have worked in marketing at Citroën, BMW and MINI. Today I help business owners and companies build a digital presence that reflects what they do best.
My job is to ask questions, see connections, decide what matters and turn it into a direction you can use. Filling a content calendar is only one part of that.
“You don’t buy the furniture before building the house.”
People I’ve worked with
“Mariachiara understands exactly what you want, but also senses who you are and what you really need.”
Anna
Thought, not noise
Spunta Blu
The Italian-language podcast that brings clarity to digital marketing. A weekly episode to explore what matters, what doesn’t and what to do next.
Once a week · in Italian
Let’s Get Digital
Ideas, decisions and tools to understand the digital world without chasing every update.
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Clarity is the first step
Tell me where you are.
Let’s work out what comes next.
An introductory call helps us understand the problem and whether I’m the right person to work through it with you.
The first conversation is free and helps us decide whether we’re a good fit.