Training for companies and teams
Tools change. Your team needs to know how to make decisions.
Social media strategy and AI training that turns scattered experiments, subscriptions and individual initiatives into a shared way of working.
Another tool isn’t the answer
“We have AI. But everyone uses it differently.”
Technology builds people’s capabilities when they share context, skills and clear criteria. Without those, it can add to the confusion.
A shared method
Your team learns to start with business objectives and apply the same criteria when choosing channels, activities and tools.
More capable people
AI reduces repetitive work, making more room for judgement, relationships, creativity and responsibility.
Practical application
Exercises, use cases, templates and workflows grounded in your company’s day-to-day work.
Possible topics
The programme starts with your needs.
Every programme is tailored. Together, we choose the areas that will be most useful to your team.
01
Social media strategy
Objectives, audiences, positioning, channels, formats and distribution. A broader view of performance than follower counts and views alone.
02
More efficient workflows
From collecting ideas to production, review and reuse. A system that doesn’t start from scratch every week.
03
AI for communication
Context, instructions, human oversight, quality and responsibility. A considered approach to AI, beyond generating more content.
04
Practical tools
Using Claude, ChatGPT and Canva effectively within your team’s actual processes.
Different roles, different concerns
The same technology raises different fears.
Training works when it speaks to both the people leading the company and those using the tools every day.
For business leaders
Hiring another person isn’t always the answer. Often, the team you have needs clearer priorities, a shared method and suitable tools.
For marketing teams
AI can take repetitive tasks off your plate and increase the value of work that requires your judgement. The aim is to strengthen your role.
Formats
Workshops, live programmes or recorded materials.
We choose the format around the number of participants, their starting point, the objectives and the work they will need to do afterwards.
Remote sessions or arrangements agreed with your company.
Workbooks, templates and exercises linked to real processes.
Supporting materials to revisit after the sessions, where included.
Pricing and duration are based on the objectives and people involved.
The intended outcome
Independent thinking. Confident action.
The aim is a team that can decide what needs doing, set it up, check the result and make it part of a sustainable workflow.
A tailored proposal.
We start with what your team already does, the obstacles it faces and the skills it wants to develop.
Let’s start with the context
What should your team be able to do better three months from now?
Our first conversation clarifies the skills, obstacles, people involved and most useful format.