The podcast · in Italian

Spunta Blu.
Thought, not noise.

An honest, sometimes sharp take on using social media without letting it run your life. Strategy, positioning and AI explored through real decisions, rather than an endless stream of tutorials. Audio is in Italian.

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Official feed checked on 9 September 2026 · 95 episodes · new episodes on Tuesdays

Spunta Blu podcast cover — season two

About the podcast

A place to ask better questions.

Digital moves fast. Spunta Blu slows down long enough to understand what is happening, which parts matter to your business and what to do next.

Episodes are usually around fifteen minutes long. The focus is on strategy and positioning, alongside useful perspectives on the tools.

Every Tuesday
A new episode on strategy, social media and AI, in Italian.

Around 12–18 minutes
Enough time to explore an idea without turning listening into a course.

One question at a time
The facts, an interpretation, the implications and a possible next step.

From the official feed

Latest episodes.

Updated on 9 September 2026. Original Italian titles, English summaries. Choose an episode to open it on the listening platform.

Episode 95

Non comunicare tutto quello che sai

8 September 2026 · 22 min 09 sec

Choosing which skills to communicate online, building a recognisable position and showing your personality without sharing everything.

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Episode 94

Il potere della challenge

1 September 2026 · 9 min 39 sec

Why a challenge can work better than good intentions, and how to design one that leaves you with something useful even if the numbers don’t follow.

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Episode 93

Digital kit per ripartire a settembre

25 August 2026 · 17 min 58 sec

Start with a real commercial priority, give AI the right context, then build a sustainable plan.

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Episode 92

Ho aperto un nuovo profilo Instagram completamente da zero

18 August 2026 · 17 min 51 sec

Why Mariachiara launched a new Instagram profile, the role of AI and the real question behind choosing a personal or company brand.

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Episode 91

Intelligenza artificiale per lavori manuali

11 August 2026 · 15 min 10 sec

How AI can reduce the time spent on quotes, enquiries, appointments and administration, even in jobs that aren’t desk-based.

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Episode 90

Siamo tutti dei copioni

4 August 2026 · 15 min 48 sec

Taking inspiration is only the starting point. What matters is how you develop the idea through your own experience.

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Episode 89

Devi reimparare ad usare Instagram

28 July 2026 · 13 min 14 sec

Instagram works best as one channel in a wider system built around a business priority.

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Episode 88

Perché i tuoi follower non ti vedono

21 July 2026 · 11 min 22 sec

From social connections to interest-led media: why becoming a trusted voice on a topic matters more than follower counts alone.

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Episode 87

Come uso l’IA nel mio lavoro e come puoi usarla anche tu

14 July 2026 · 17 min 03 sec

How Mariachiara actually uses AI, what makes AI writing fall flat and three ways to improve it.

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Let’s keep the conversation going

Let’s Get Digital arrives on Sundays.

The shared Italian-language newsletter from Mariachiara Zanin and Manifest Digital explores trends, decisions and tools without chasing every update.

Explore the newsletter →