About me
Strategic thinking, practical experience and little patience for generic formulas.
I’m Mariachiara Zanin. I help professionals and companies build a digital presence that reflects the value they have already created.
From corporate marketing to consulting
Business first.
Channels second.
My marketing career began at companies including Citroën, BMW, MINI and Maserati. There I learnt that strategy is more than a content calendar: it is a connected set of decisions about objectives, people, resources and the market.
Today I bring that perspective to established businesses that look smaller, more generic or less credible online than they are in real life.
I start with what you sell, who buys it, why they choose you and what your communication needs to achieve. Instagram comes later. So does AI, as a way to make the work more sustainable, never as a shortcut.
Mariachiara and Manifest Digital
Mariachiara Zanin is the personal brand built around my expertise: thinking, experience, opinions and direct access to my work. Manifest Digital is the boutique agency I founded with Niccolò Testi, bringing together our methods, services, collaborators and tools. The two work together while keeping distinct roles.
“You don’t buy the furniture before building the house.”
How I work
Direct, practical, involved.
I don’t add activities because you’re “supposed to”. I clarify what you need, what you don’t and what comes first.
Intellectual honesty
If a choice doesn’t make sense for your business, I’ll say so. Even when selling you something would be easier.
Symptoms before solutions
First we find where your value gets lost. Then we choose the channels, content and tools.
Lasting independence
A strategy only works if you can put it into practice with the time and resources you have.
Personal content, with boundaries
The person behind the thinking.
Work becomes more credible when you understand the person doing it. That doesn’t mean turning every private detail into content.
Scarves are my personal signature, inspired by my grandmother Linda’s love of them.
I have lived in Milan and New York, and I bring an international perspective to my work.
The sea is where I feel at home. Walks with Dexter and Drusilla are when I listen to the most podcasts.
I support the LGBTQ+ community and see diversity as a source of strength, at work and in life.
Carrie or Samantha? Samantha: direct, confident and not one to mince words.
The next step
Your value is already there. Let’s make it easy to recognise.
Consulting starts with understanding your business, before deciding what to publish.